George Preston is a senior executive and experienced director with more than thirty years of experience leading organizations through growth, transformation, and long-term value creation. He earned his undergraduate degree in physics and holds an MBA. Over the course of his career, he has served as President and Chief Executive Officer across multiple industries, including medical devices, clean technology, and advanced manufacturing, with responsibility for strategy, operations, financial performance, and organizational leadership. He has made Southern California his home for the past two decades.
Throughout his career, George has built a reputation as a principled leader who drives results while maintaining a strong commitment to people and communities. He has successfully led organizations through turnarounds, significant revenue growth, and profitability improvement, while strengthening operational discipline, customer focus, and leadership development. His experience includes oversight of complex budgets, risk management, capital planning, and governance-level decision-making, as well as guiding companies through acquisitions and integrations.
George currently leads Audacious Business Coaching, where he advises executives and business owners on growth strategy, financial discipline, and execution. As a candidate for the Frontwave Board of Directors, he is motivated by a strong belief in the mission of credit unions and their role in strengthening members, families, and local businesses. He brings a practical understanding of how sound governance, fiscal responsibility, and strategic planning enable organizations to serve their communities sustainably over the long term. He is committed to supporting policies that balance prudent risk management with innovation, ensuring the credit union remains secure, member-focused, and responsive to evolving needs.